Privacy Policy

Effective Date: Jan. 24th,2020

Welcome to LEAF FOR ROOT! We highly value your privacy. This Privacy Policy is designed to comprehensively inform you about how we collect, use, store, share, and protect your personal information when you use our online seed - selling platform (hereinafter referred to as "the Platform"). Please read this Privacy Policy carefully. If you have any questions or suggestions, please feel free to contact us.

1. Information Collection


1.1 Registration and Account Information

When you register an account on the Platform, we will collect essential information such as your name, email address, and password. This information is used to create an account for you, provide personalized services, and ensure your secure login and use of the Platform.

1.2 Order Information

During the process of your seed purchase, we will collect your shipping address, contact information, payment information (such as credit card number, payment platform account, etc. However, we do not directly store the full credit card information. Payment information is processed by third - party payment institutions in accordance with their own privacy policies), and order details, including the types and quantities of seeds you purchase. This information is used to complete order processing, delivery, and after - sales service.

1.3 Browsing and Behavioral Information

We will automatically collect your browsing behavior information on the Platform, such as the pages you visit, the seed products you view, and your search records. This information helps us understand your interests and preferences, optimize website content and user experience, and provide you with more targeted seed recommendations and services.

1.4 Device Information

We may collect device information related to your access to the Platform, including device model, operating system, browser type, and IP address. This information is beneficial for ensuring the secure operation of the Platform, diagnosing technical issues, and providing you with personalized services.

2. Information Use

2.1 Service Provision

We use the collected information to provide you with Platform services, including but not limited to account management, order processing, product delivery, and customer support.

2.2 Personalized Experience

By leveraging your browsing and behavioral information, we will offer you personalized seed recommendations, promotional event notifications, etc., to enhance your shopping experience on the Platform.

2.3 Improvement and Optimization

Through the analysis of the collected information, we can understand user needs and how the Platform is used. This enables us to improve and optimize the Platform's functionality, content, and service quality, and develop new products and services to better meet your requirements.

3. Information Sharing

3.1 Third - Party Service Providers

We may share your personal information with third - party service providers who assist us in operating the Platform, such as payment processors, shipping companies, and data analytics firms. These service providers are contractually obligated to use your information only for the purposes specified by us and to maintain the confidentiality and security of your information.

3.2 Legal Requirements

We may disclose your personal information if required to do so by law, regulation, legal process, or government request, such as in response to a court order or subpoena.

3.3 Business Transfers

In the event of a merger, acquisition, sale of assets, or other business transfer, your personal information may be transferred as part of the transaction. We will notify you in advance of any such transfer and ensure that the new entity adheres to this Privacy Policy or provides a comparable level of privacy protection.

4. Information Security

We implement a variety of security measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include but are not limited to secure socket layer (SSL) encryption for data transmission, access controls to limit employee access to your information, and regular security audits of our systems and processes. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

5. Your Rights


5.1 Access and Correction

You have the right to access the personal information we hold about you and request its correction if it is inaccurate or incomplete. You can exercise this right by logging into your account and updating your information or by contacting us directly.

5.2 Deletion

You may request the deletion of your personal information under certain circumstances, such as when the information is no longer necessary for the purposes for which it was collected. However, we may be required to retain some information for legal or business reasons, such as to comply with tax laws or to maintain records of completed transactions.

5.3 Opt - out

You can opt - out of receiving marketing communications from us at any time. You can do this by clicking on the unsubscribe link in the marketing emails we send you or by adjusting your communication preferences in your account settings.

5.4 Data Portability

You have the right to request a copy of your personal information in a structured, commonly used, and machine - readable format, and we will provide it to you within a reasonable time frame, subject to applicable laws.

6. Children's Privacy

Our Platform is not intended for use by children under the age of [Insert age limit]. We do not knowingly collect personal information from children under this age. If we become aware that we have collected personal information from a child under the age of [Insert age limit] without parental consent, we will take steps to delete the information as soon as possible.

7. Policy Changes

We may update this Privacy Policy from time to time to reflect changes in our practices, applicable laws, or business needs. We will notify you of any material changes by posting the updated policy on the Platform and, if appropriate, sending you an email notification. Your continued use of the Platform after the effective date of the updated policy constitutes your acceptance of the changes.

8. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at service@leaforoot.com. We will respond to your inquiries as promptly as possible.